For many marketers Meta is one platform that response – and ROI – is going down.
Here is a Meta change – and a marketing strategy you should test.
Meta is now placing ads on third-party apps like Nextdoor.
Why? Because of Meta’s Audience Network, which allows partner apps to display Meta ads on their platforms.
It will show more reach… but will it show better results?
Does it improve ROI?
I recommend turning off Audience Network Placements as a test.
Here is how to turn off Audience Network Placements:
- Go to Account Settings
- Click on Advertising Settings
- Under Account Controls, select Placement Controls
- Deselect the checkbox for Audience Network
Need help with Meta? Contact Michael at 615-933-4647 or email him at [email protected] to discuss how we can help you. Our digital team can help you improve your ROI and stay one step ahead in the fast changing and confusing platform options.
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