Key Takeaways:

  • Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today.
  • When combined with digital retargeting, DMRT can double—or even triple—your response rate.
  • Capture physical addresses of website visitors instantly—no forms required.
  • Send a targeted direct mail piece within 24 hours of the visit while interest is at its peak.
  • Use matching creative between your ads, landing pages, and direct mail for maximum impact.
  • Perfect for B2B and B2C marketers looking to turn website traffic into paying customers.

Most marketers waste the majority of their web traffic.

People visit your site… they leave… and you never hear from them again.

That’s where Direct Mail Retargeting comes in.

The Power of DMRT

Direct mail works. Always has.

But when you combine it with digital retargeting, you get a multiplier effect that’s hard to beat—often doubling or tripling your results.

With DMRT, you can identify the physical addresses of visitors to your website or landing page—even if they never fill out a form—and send them a personalized direct mail piece within 24 hours.

That means your powerful offer lands in their mailbox while you’re still fresh in their mind.

How It Works

Imagine this:
1. A prospect sees your online ad—Google, Facebook, or another platform.
2. They click through to your landing page.
3. Our technology instantly captures their physical address (mobile ID or desktop match—no form fill required).
4. Within 24 hours, they receive a matching direct mail piece reinforcing the same message they saw online.

A Real-World Example

We recently ran a DMRT campaign for an investment newsletter, Strategic Investor.
•   Prospects first saw a bold, curiosity-driven banner ad:
”$5 billion deal rocks biotech, setting stage for epic battle.”
•   Clicking the ad took them to a compelling landing page.
•   Immediately after their visit, they received a 16-page magalog in the mail—same headline, same visuals, same hook.

The results? Phenomenal.
Massive response rates from high-quality “hot leads.”

Why It Works
•   Timing: Your mail piece arrives at peak interest.
•   Reinforcement: Matching the digital and mail creative multiplies impact.
•   Trust: Direct mail builds credibility digital-only campaigns can’t match.
•   Precision: You target only those who have shown intent.

The Bottom Line

Direct Mail Retargeting can be a game-changer for sales and lead generation in virtually any industry.
It’s one of the fastest ways to turn website visitors into buyers—before they forget about you.

If you’d like to see how DMRT can supercharge your multichannel campaign, call 615.933.4647 or email Michael at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.