Key Takeaways:
- Why trying to change a prospect’s attitude is a deadly copywriting mistake.
- The smarter, proven way to persuade: align with existing beliefs.
How empathy unlocks your prospects’ fears, values, and hopes. - The secret my agency uses to connect with investors and decision-makers.
1. The formula for moving from pushy salesman to trusted advisor.
2. Action step: how to apply this today to boost leads and conversions.
A deadly mistake many marketers make?
Trying to change their prospects’ attitudes.
It doesn’t work. And it never has.
Trying to change attitudes during a sales pitch is like trying to “teach a pig to sing.”
It wastes your time. It annoys the pig. And it costs you money.
The smarter way: Don’t fight your prospects’ beliefs. Tap into them.
The key is empathy. Do your homework. Understand what your prospects already think and believe. Then write copy that speaks directly to those values, fears, and hopes.
Here’s an example:
At my agency, we market to investors and their concerns. Investors are tuned in to current events and politics. So we build campaigns around those very concerns—creating copy that resonates because it reflects what they already believe.
And it works. Powerfully.
Because when you align your copy with your prospect’s mindset, you instantly cut through skepticism and resistance. You move from pushy persuasion… to trusted advisor.
FAQs:
Q: What if my product requires educating the prospect?
A: Education is important—but frame it inside the prospect’s existing values so it feels supportive, not combative.
Q: Isn’t this manipulative?
A: No. True direct response isn’t about trickery. It’s about aligning your value with what the prospect already wants and believes.
Q: How do I uncover what my audience believes?
A: Research. Use surveys, data, and conversations to understand their mindset and language.
Q: What if I have multiple audiences with different beliefs?
A: Segment them. Speak separately to each group in their own language and worldview. That’s how you maximize response.
About Craig Huey:
Craig Huey is a nationally recognized direct response marketing expert, author, and speaker. He is president of Creative Direct Marketing Group (CDMG), where he has helped businesses generate millions of leads and sales through accountable advertising and breakthrough campaigns. He is also the publisher of Direct Marketing Update and The Huey Alert, and author of several books including The Great Deception and The Christian Voter.
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael Oppenheimer today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.
