Key Takeaways:
- Retargeting recovers lost sales that would otherwise vanish.
- Use multi-channel tactics — digital AND direct mail.
- Personalization and social proof increase conversions dramatically.
- AI tools can automate and optimize retargeting campaigns.
- Cross-channel consistency keeps your message powerful and persuasive.
Fact: Over 95% of visitors leave your site without taking action. Nearly 69% abandon their carts before checkout.
That’s money left on the table.
Retargeting is the fix. It brings lost prospects back, keeps your brand top of mind, and turns browsers into buyers.
Here are 18 powerful retargeting strategies every marketer should test now. Use them together for maximum lift.
18 Retargeting Strategies:
- Show the Exact Product They Viewed – Personalize ads by showing the specific product they browsed.
- Offer a Free Report or Guide – Capture leads with high-value content.
- Leverage Social Proof – Use testimonials, case studies, or reviews.
- Video Update Campaigns – Retarget with fresh videos that build curiosity.
- Overlay Bold Benefits – Use power words: “Save 25% Today” or “Ships Free.”
- Thank You + Reminder – A polite nudge: “Thanks for visiting — ready to finish?”
- Abandoned Cart Prompts – Simple questions trigger action: “Forget something?”
- “We Miss You” Campaigns – Re-engage past customers.
- Refill Reminders – Perfect for consumables (skincare, supplements, pet food).
- Subscription Renewal Push – Use urgency and value for expiring
- Ask for Reviews – Retarget post-purchase with review requests.
- Upsell & Cross-Sell – Promote related or higher-value products.
- Direct Mail Retargeting – Reinforce your digital campaigns offline.
- Email Sequence Retargeting – Triggered drip campaigns build trust and urgency.
- SMS/Text Retargeting – With consent, send reminders and special offers.
- Push Notifications – Mobile and browser alerts keep you top-of-mind.
- AI-Powered Ad Rotation – Rotate creatives automatically to avoid fatigue.
- Advanced Tips – Segment, rotate, cap frequency, sync across channels, and test.
Why Retargeting Works:
- Retargeted ads can boost conversions by 150%+ compared to cold traffic.
- 77% of marketers say retargeting is their top strategy for winning back lost leads.
FAQs:
Q: What is retargeting in marketing?
A: Retargeting is showing ads (or sending mail/text/email) to people who previously visited your website, clicked an ad, or engaged with your brand — but didn’t convert.
Q: Does retargeting really work?
A: Yes. Studies show retargeting ads convert up to 10x better than standard display ads because they focus on warm prospects.
Q: How is retargeting different from remarketing?
A: Many use the terms interchangeably. Generally, retargeting refers to ads, while remarketing often includes emails and direct mail.
Q: How do I avoid annoying people with retargeting?
A: Set frequency caps, rotate creative, and segment audiences so people see fresh, relevant ads instead of repetitive spam.
Q: Can I retarget without cookies?
A: Yes. First-party data (emails, CRM data, app activity) plus AI-driven lookalike modeling make retargeting stronger than ever.
About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMG) — America’s leading direct response marketing agency, known for creating multi-channel campaigns that deliver measurable ROI.
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