Key Takeaways:
• Infomercials are making a major comeback in 2025-26.
• CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever.
• Major brands are generating billions using infomercial/VSL hybrids.
• Long-form video builds trust, credibility, and conversions in ways short ads simply can’t.
• AI and AEO dramatically increase impact and visibility of infomercials.
• Infomercials can be sliced into 50+ digital assets, decreasing acquisition costs.
Direct response television is one of the most effective, cost-efficient ways to meet many prospects, convince them of the value and benefits of your product or service and convert them into buyers.
Over the years, I’ve created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs.
Today a range of brands and businesses sell their products or services with infomercials, from entrepreneurs with new innovations to large corporations with established products. Turn on your TV and you will see competitive infomercials for insurance companies with Medicare, automobile manufacturers, and reverse mortgages… and much more.
Infomercials still work. In fact, they work better than ever.
Before you dismiss infomercials as “old-school,” look at what happened just in 2024-2025.
- SharkNinja: $5.2 billion in 2024 revenue
Built on infomercials, long-form demos, and VSL-style video. - Copper Fit: 50+ million units sold
Infomercial + OTT + Rumble + YouTube extracts. - Proactiv: Over $1 billion lifetime sales
Still driven by infomercial-style long video presentations. - Total Gym: 6 million+ units sold
28 years of continuous infomercial-driven sales. - NuWave Oven/Air Fryer: Millions of units
Infomercial + CTV + YouTube multiplies conversions.
Infomercials no longer are just for cable and satellite TV.
Infomercials are long-form TV + VSL’s + OTT + CTV + YouTube and more.
Why?
Because attention has collapsed everywhere…
Except where long-form persuasion lives.
Why Infomercials Win Today
In an age of distraction, ad fatigue, inflation, and high customer-acquisition and media costs…
Long-form video is the ultimate sales weapon.
It:
• Builds trust
• Demonstrates value
• Tells a story
• Shows proof
• Answers objections
• Creates emotion
• Drives immediate response – it’s completely accountable.
Infomercials now outperform many:
• Facebook/Instagram campaigns
• YouTube ads
• Programmatic ads
• Native ads
• Display ads
And because you can now repurpose infomercial content into OTT, CTV, YouTube, Rumble, TikTok, and email VSLs, the ROI has never been higher.
CTV networks like Roku, Samsung TV+, Pluto, Amazon, and local streaming channels now sell long-form blocks to DR marketers.
This is one of the fastest-growing opportunities in direct response.
Here Are 16 Modern, Updated Strategies That Make Infomercials Work Today
Strategy #1: Sell with Demonstrations
Products that show a visible benefit always win.
Demonstrate results.
Show before/after transformations.
Make the viewer what I call the “wow” effect.
Strategy #2: Educate to Persuade
Prospects won’t buy unless they feel informed.
Teach. Explain. Make your prospect smarter and more confident.
Strategy #3: Tell a Compelling Story
Stories beat claims. Show the journey, the struggle, the discovery. Stories raise retention and response.
Strategy #4: Make It Emotionally Believable
Use testimonials. Use customers. Use real-life visuals. Combine logic + emotion for maximum persuasion.
Strategy #5: Use an Authority Figure or Host
A credible spokesperson dramatically increases trust.
This can be an expert, a celebrity, or a charismatic presenter.
Strategy #6: Repeat Key Claims and Benefits
Repetition increases retention by 400–600%.
Show benefits repeatedly — visually and verbally.
Strategy #7: Use High-Impact Music and Sounds
Sound increases emotional connection.
Use music to intensify key moments.
Strategy #8: Design the Infomercial to Sell, Not Entertain
Every segment must lead the viewer one step closer to ordering.
Never drift from the sale.
Strategy #9: Use “Internal Commercials”
These 20–30 second cut-ins restate the offer.
They rescue drifting viewers and pull them back into your pitch.
Strategy #10: Emphasize Ordering Information Repeatedly
Show the phone number. Show the URL. Show the QR code. Show it again. And again.
Strategy #11: Be Strategic with Pricing
The most successful offers today:
- $19.95
- $39
- $49
- $99.98
- 3 or 4 “easy” installments (most common)
- Subscription add-ons
The key? Make the offer irresistible AND easy to say “yes” to.
Strategy #12: Use a Powerful Close
End with urgency. End with clarity. Tell them exactly what to do — and why they must do it now.
Strategy #13: Build AEO (Answer Engine Optimization) Into the Infomercial
AI engines summarize video.
If your infomercial is AEO-friendly, AI such as Chat, Grok and Gemini will:
• Quote it
• Index it
• Surface it
• Recommend it
• Use it as an authoritative answer
This increases organic AI visibility by 300–900%.
Strategy #14: Repurpose the Infomercial into Multi-Channel Video
One infomercial can become:
• 50 short-form video ads
• 12 YouTube segments
• 6 Rumble cuts
• 20 Instagram/TikTok clips
• A long-form VSL for email
• OTT/CTV commercials
• A webinar
• A lead-magnet video asset
This multiplies ROI dramatically.
Strategy #15: Use Urgency
Urgency still works — when done right.
Examples:
• Limited inventory
• Introductory pricing
• Seasonal promotion
• Bonuses for “today only”
• Priority shipping incentive
A 2024 DMA study shows urgency increases sales 22–34%.
Strategy #16. Can You Buy 30-Minute CTV Time Today?
Yes.
In fact, CTV providers now welcome 30-minute blocks.
You can buy:
• 30-minute OTT/CTV slots
Bottomline: Why Use Infomercials Now?
Because:
• Ad costs are rising
• Attention spans are collapsing
• Competition is fierce
• Trust is low
• Short ads don’t explain enough
• Consumers respond to long-form persuasion
• AI pushes long-form content higher in recommendations
It’s got multiple multi-level opportunities.
Action:
Contact Michael at CDMG.at 615-933-4647 or email [email protected] today if you want to explore whether an infomercial (or video log) can grow your sales or transform your next launch.
He’ll walk you through:
• What’s working now
• Sample formats
• Real infomercial success stories
• Production timelines
• Costs
• Multi-channel video repurposing
• AI-enhanced scripting
• AEO optimization techniques
This could be the single most profitable marketing decision you make in 2025.
FAQs:
1. Do infomercials still work in today’s market?
Yes — better than most marketers realize.
Long-form persuasion is outperforming short ads across multiple industries.
2. What industries are best for infomercials?
Health, fitness, beauty, home goods, financial services, supplements, gadgets, cooking devices, and subscription programs.
3. Can I run a 30-minute infomercial on CTV?
YES.
Roku, Amazon, Pluto, Samsung TV+, LG Channels, and local streaming networks now accept long-form blocks.
5. What’s the biggest mistake?
Trying to be “creative” instead of selling.
Direct response is a science not a guessing game.
6. Can an infomercial be repurposed?
Yes — it becomes your most powerful multichannel video asset.
7. How do I get started?
Contact Michael.
He will put together:
• Concepts
• Formats
• Script ideas
• Budgets
• Case studies
• Sample video logs and infomercial structures
About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMGinc.com), a 30-year leader in direct response advertising and multi-channel marketing. Under his leadership, CDMG has:
- Tested more than 10,000 digital marketing variables.
- Mailed over 10 million pieces of direct mail in the last year alone.
- Won more than 120 awards for marketing excellence.
Craig is also the publisher of Direct Marketing Update, the trusted newsletter for company presidents and marketing directors looking to maximize ROI with cutting-edge, accountable advertising strategies.
Unlock Explosive Growth with CDMG, Inc.
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We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
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- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
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Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.