We live in an Age of Skepticism.
Your prospects and even clients/customers are skeptical.
As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation.
They are instantly skeptical because everyone claims the same thing.
All the competitors – I mean all – are saying some variation of “we are _______” (the fastest, the best, most reliable).
Fill in the blanks.
The way to prove your product and kill prospects’ skepticism is cold, hard facts.
  • Show the “before-and-after” (your product vs. the other)
  • Side-by-side comparison of benefits (not features) and who has them (yours) – comparison charts are powerful
  • Use star ratings and awards
  • For multiple competing products, create a table comparing the benefits of your product to a competitor’s
Important tip: In side-by-sides and tables, use a big “X” or check marks in every box under your product. Prospects should see blank space under the competing products.
Aside from being hopelessly and uselessly vague, claims of being “better, stronger, faster” are simply disbelieved, instead, back up the claims with facts.
If you’d like to talk about how you can create powerful, response-boosting copy that overcomes skepticism, give Michael a call at 615-933-4647 or email him at [email protected].Unlock Explosive Growth with CDMG, Inc.

Your Partner for Digital Success 
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. We’re not just another ad agency. We are a top advertising and marketing powerhouse specializing in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. Why CDMG?
• Proven Success: 120 prestigious awards in 2024 alone.
• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth? 

Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. 

Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.