Let me tell you about a powerful new direct mail tactic to raise response: the videolog.
This revolutionary direct mail format actually plays a live video when you open it up.
Using powerful direct response copy and art, the videolog can significantly raise your response.
But it’s still fairly expensive to produce.
Reserve this strategy for high-end prospects and campaigns of less than 100,000 units.
Here’s a video of what it looks like, below:
If you’d like to talk to me about creating a videolog for your next marketing campaign, give me a call at (310)212-5727 or email Caleb at [email protected].
Here are the rest of this week’s posts:
New Findings: Mobile vs. Desktop Click-Through and Conversion Rates
Sizzling Copy: A Critical Key for Successful Marketing
