One of the rules in copywriting is using excitement in your copy.

Excitement will increase your response.

Boring copy will decrease response.

Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and key in on his or her needs and concerns, not yours.

So always read your copy with the question. “For my prospect, do I feel and sense an infectious excitement in the copy.”

Need help with your copy? Call Michael at 615-933-4647 or email him at [email protected].