The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue.

Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase.

• Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 billion.
• Search and digital ads, Google’s largest segment, was up 12.7% to $48 billion for the key Christmas window.
• Connected TV (CTV) remains YouTube’s fastest-growing channel, with NFL Sunday Ticket positioned as an accelerant for subscriber and brand interest.

The platform’s first season they were hosting the pro football package brought in more than 90 upfront and scattered advertisers, including Unilever. YouTube has introduced more offerings tailored to the channel, including 30-second unskippable ads and the ability for viewers to send promotions they see on TV to their phones.

Well, Google has not been friendly to marketers, and Google response rates have fallen. There are strategies and tactics, especially with YouTube, that are producing great results for marketers, and it is showing up in the revenue.

Are you interested in YouTube pre-roll, search, and digital ad marketing, a test with connected TV? Contact Michael Oppenheimer at (615) 933-4647 or email at [email protected].