Marketers are seeing inventory shrink and prices rise as political spending spikes.

Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending.

According to AdImpact, the Trump campaign is running $12.2 million worth of ads in six swing states through mid-August.

Harris bought $50 million of time through the Democratic National Convention on August 19-22.

The Harris campaign has $175.4 million in future ad reservations through Election Day, while the Trump campaign has $112.7 million in future ad reservations.

Biden’s massive spending: The Biden campaign shockingly spent $207 million this cycle, with 56% of those dollars targeting Facebook and Google ads. And when outside groups are factored in, AdImpact says pro-Biden ad spending reached $301 million. Biden spent $63.3 million in June advertising, the most of any month this cycle.

Pennsylvania got the biggest share of Biden’s spending at $35.3 million… because Pennsylvania is such a critical swing state. Pennsylvania was followed by swing states Michigan ($26.3 million), Georgia ($21.4 million), Arizona ($16.2 million), Wisconsin ($15.5 million), North Carolina ($13.7 million), and Nevada ($11.4 million).

The Democrat Broadcast television ads were 88% attacks on Trump.

Other top topics were abortion rights, character, healthcare, crime, abortion, and Medicare.

Avoid marketing into the swing states! Consider postponing your marketing until after the election.
Action:

Interested in political marketing? See my article, (Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election [Winning Formula.])

Incidentally, we are currently doing a political campaign with geofencing, digital, pre-roll, and more. Contact Michael at 615-933-4647 or email him at [email protected].