This week let’s do this backward.

I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response.

Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.)

Take a look at the following two Magalog cover headlines for an alternative health newsletter.

One of these covers generated an unbelievable 61% more response than the other.

Cover A:

If You Are Sick and Do Not Use Phytonutrient Medicine — Your Life Will Be Cut Short By 10 Years!

Cover B:

You Can Be Personally Helped — Even Cured — From the Ravages Of Heart And Blood Vessel Disease!

Which one do you think got the higher response rate?

Results …

If you said Cover A, you’re correct. It got a 61% higher response rate.

It achieved this because it used a specific number — 10 years — to capture the attention of prospects.

Do you need help with your copy, or do you want to talk about direct marketing strategies? Give Michael a call at 615-933-4647 or email him at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.