Here are 4 short, but powerful things you should know:
1. Snapchat Bans AI Videos
Snapchat is banning AI-generated videos from its Spotlight platform.
The Spotlight product surfaces trending and original content from creators and studios.
2. Direct Mail Boom
Direct mail is projected to grow from $525 billion in 2026 to $700 billion in 2029, according to the Winterberry Group. This projected growth aligns with a broader shift in consumer sentiment.
The Harris Poll found that 69% of consumers say that print media has influenced them to choose one brand over another in the past year.
72% of Gen Z and millennials say they wished more brands focused on the mail.
3. YouTube: View Court Change
YouTube is changing the way it counts views.
It now counts views when the playback starts.
This is matching TikTok & Instagram.
Starting August 24, YouTube counts a view the moment playback begins or a livestream is entered.
In the past the view count required about 30 seconds.
The old metric now becomes “Engaged views” inside Analytics.
4. X: New Algorithm Strategy
X’s Phoenix algorithm now displays posts to each user based on algorithms predictions around what they’ll engage with, based on past behavior.
The Phoenix algorithm is focused on driving shares, with follows and likes now being less of an indicator of perceived value to X users.
Unlock Your Business Potential with CDMG, Inc.
Boost Your Brand. Maximize Your ROI. Drive Measurable Growth.
At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights.
Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success.
Why Choose CDMG?
- Proven Success: With over 120 prestigious awards in 2024 alone, we know what works.
- Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results.
- Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories.
- Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success.
Ready to Supercharge Your Business?
Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals.
Contact Michael today at 615-933-4647 or [email protected].
Start transforming your marketing today with CDMG, Inc.—where strategy meets success.