Always write your postage checks directly to the post office – never to the lettershop.

This ensures that the money is used only for postage for your jobs.

But one more thing.

I’ve personally experienced situations where the lettershop altered my check so that instead of saying “U.S. Postmaster,” it said “U.S. Postmaster –

ABC LetterShop”… and the bank not only cashed the check, they put the money into the lettershop’s account.

So to protect yourself even further, fill out the “pay to the order of” line on your check with asterisks as follows “***U.S. Postmaster***************.”

If you’d like to discuss your direct mail strategy – and your next direct mail campaign – give me a call at (310)212-5727 or email Caleb at [email protected].

Here are the rest of this week’s articles:

• Making Direct Mail Outperform Online Marketing: 7 Keys to Success
• 10 Great Copy Tips for Online and Offline Marketing!
• Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding
• Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?