Storyboard magazine revealed the little known success secret behind the advertising/marketing launch and growth of True Religion Jeans. See below to read the amazing untold story. Finding Religion in a $300 Pair of Jeans Posted on Jan 19, 2016 [...]
Many marketers underestimate the power of the personal sales letter in an envelope direct mail piece. Its’ the reason why an envelope package almost always beats a postcard, brochure or self-mailer. In any direct mail campaign, the way that [...]
Here is a short video on how any business owner can raise money from investors by using an integrated multi-channel approach. Only 2.5 minutes. [huge_it_videogallery id="18"] Questions for the Reader: What are your thoughts on this integrated multi-channel approach? Have [...]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and [...]
