The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is happening that will impact their responses… and strategies to make sure they maximize responses. Here are 4 keys to looking [...]
Watch my recent talk on the latest, hot new marketing and advertising trends whatever your product or service. You’ll learn what you should or should not be doing in this session. The talk is called 10 Trends for Marketing Profitability [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I [...]
