USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product or service apart from all the [...]
Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money… and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, pandemic fear, a stock market crash, and terrorism distract prospects’ attention from lead generation and [...]
Early Warning Indicator: Advertising Spending Indicates a Recession or Stagflation Ahead—4 Key Things You Should Know
The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is happening that will impact their responses… and strategies to make sure they maximize responses. Here are 4 keys to looking ahead to a recession this summer or fall. Early Warning [...]
10 Powerful New Marketing Trends
Watch my recent talk on the latest, hot new marketing and advertising trends whatever your product or service. You’ll learn what you should or should not be doing in this session. The talk is called 10 Trends for Marketing Profitability Through a Recession. The trends are: Trend #1: Reinventing Your [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book [...]
Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money… and worse. You see, over the last 40 years, [...]
Early Warning Indicator: Advertising Spending Indicates a Recession or Stagflation Ahead—4 Key Things You Should Know
The early warning indications point to a recession or stagflation ahead. Presidents and Marketing Directors need to know what is [...]
10 Powerful New Marketing Trends
Watch my recent talk on the latest, hot new marketing and advertising trends whatever your product or service. You’ll learn [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]