Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by years of testing. But exactly where you place the quotation [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t be displayed in your email, your recipients will see your [...]
E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, and 13 infomercials. I love this new concept and think [...]
The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package of 2022)
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken through the clutter, turning them into multimillion-dollar companies. We have [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I [...]
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word [...]
E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… [...]
The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package of 2022)
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. [...]