Please Watch This… Watch This Closely… Then Share It… This Is a Surprising Digital Commercial for Chevy [Short Video]
The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, cry out for social change, or some “social justice.” It’s not a DEI agenda. No, it’s heartfelt. Something that most people can relate to and very powerful. I’ve spent over [...]
Mobile VS Desktop: The Latest E-commerce Trend
For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than half of the spend online (51.2%) will be on mobile devices. They found that cell phones amounted to $5.3 billion of all online sales on Black Friday, up 10.4% year [...]
The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the case in times of economic turmoil. By using these rules, [...]
New Trend—Defensive Inflation Marketing (DIM)
Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of companies recognize that we are set with increasing inflation worries [...]
Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they feel. Listing product [...]
Please Watch This… Watch This Closely… Then Share It… This Is a Surprising Digital Commercial for Chevy [Short Video]
The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, [...]
Mobile VS Desktop: The Latest E-commerce Trend
For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than [...]
The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to [...]
New Trend—Defensive Inflation Marketing (DIM)
Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract [...]
Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, [...]