Direct Mail: SurfControl–Two proven strategies to generate leads [Video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, I showed them how they could get the same or [...]
Specialized Landing Pages [Video Briefing]
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how to: Distinguish between a corporate website and a landing page [...]
Copy Tip of the Week: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it turn browsers into buyers? It should. In fact, the headline accounts for 70% of the success or failure of [...]
Testing Corner: Do Quotation Marks Add Power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why? Best of all, they increase response, according to years of testing. But exactly where you place the [...]
Join me at FreedomFest 2016 [Video]
Enjoy the fun and engagement of like-minded freedom fighters, libertarian politicians, and entrepreneurs. You’ll get to meet speakers like: U.S. Senator Rand Paul U.S. Senator Ben Sasse Larry Elder (radio) Judge Andrew Napolitano Gary Johnson Dinesh D’Souza Kevin Harrington (Shark Tank) Mark Skousen (Investors Newsletter) Steve Forbes John Mackey (Whole [...]
Direct Mail: SurfControl–Two proven strategies to generate leads [Video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales [...]
Specialized Landing Pages [Video Briefing]
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill [...]
Copy Tip of the Week: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable [...]
Testing Corner: Do Quotation Marks Add Power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and [...]
Join me at FreedomFest 2016 [Video]
Enjoy the fun and engagement of like-minded freedom fighters, libertarian politicians, and entrepreneurs. You’ll get to meet speakers like: U.S. [...]