One Book for “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … See how The New Multichannel, Integrated Marketing: 28 Trends For Creating [...]
3 Trends to Know About Ad-supported Streaming Services such as Netflix and Disney+
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of these subscribers downgraded from a more expensive subscription, while the [...]
Inflation and Recession: How Your Prospects’ Perception Has Changed Impacting Their Buying Decisions
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your audience’s perception of the economy and the things that are important to them, the things you look for, in making their buying decisions will change as the economy changes from [...]
Direct Mail: Powerful 3-D Breakthrough for Protitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving [...]
Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that persuaded the CEO/CFO/top-level corporate prospects of the value and specific [...]
One Book for “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every [...]
3 Trends to Know About Ad-supported Streaming Services such as Netflix and Disney+
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who [...]
Inflation and Recession: How Your Prospects’ Perception Has Changed Impacting Their Buying Decisions
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your [...]
Direct Mail: Powerful 3-D Breakthrough for Protitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely [...]
Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, [...]