During times of crisis – like what we’re living through now, with the COVID-19 pandemic throwing everyday life and economies into disarray – it’s easy for company presidents and marketing directors to make a costly mistake. Instead of looking at [...]
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every [...]
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your [...]
Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a ghost town. Weddings are being cancelled. Restaurants are quiet. Conferences and concerts cancelled. Fear is the most dangerous threat we [...]
Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we let the fear of disaster dominate our thoughts, we’d be unable to function productively, if at all. So, from time [...]
