Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to [...]
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, [...]
I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What [...]
In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 [...]
E-commerce sales for his year has hit a historic high because of the pandemic. Forbes reports a total of $39 billion for digital ecommerce sales across the major shopping days of Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber [...]
