Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail [...]
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor [...]
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have [...]
4,000 to 10,000. That's how many ads the average American is exposed to daily (according to marketing experts.) Prospects may be a year older ... they may be a little wiser ... but they are definitely more jaded toward advertising [...]
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all [...]
