Seldom do I write or allow a ? mark in the headline or even copy of an ad.   Why?   Because it can be deadly.   It can depress response.   Let me give you an example:   Have [...]

I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates.   Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. [...]

New product launches are never easy. They need to be done right.   Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch.   Here’s a 7-point [...]

For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list.   But Hillary Clinton has done a unique [...]

I’ve mailed over 12 million direct mail pieces so far this year for clients.   For each campaign, I test important variables to see what works best – what can increase response.   But there is one thing I’ve tested [...]