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The World’s Biggest Shopping Day of the Year is …?

It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard of it? Single’s Day started out as an anti-Valentine’s Day of sorts in China during the 1990’s. Single's Day [...]

By |2016-11-08T18:12:53-06:00November 8, 2016|Blog|

So, Is Traditional Marketing Dead?

I’m often asked if traditional direct marketing is dead. Here is my answer in this radio interview. Click below. Want to learn more how direct marketing can help your company? Call me at (310) 212-5727 or email me at [email protected].

By |2016-08-23T14:57:26-06:00August 23, 2016|Blog|

Who Really is an American? [Video]

Here is a powerful infographic that gives you an idea of the demographic make-up of the United States—religions, politics, and more. Watch here. https://youtu.be/mCTaiKxpWSA What do you think of these stats? How will they affect marketing going forward into [...]

By |2016-08-23T14:38:18-06:00August 23, 2016|Blog, Current Events|

Testing Corner: Mail/Email Power

I love the new integrated marketing strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to the same target audience you are marketing [...]

By |2016-07-21T11:34:37-06:00July 21, 2016|Blog, Test Results|

FreedomFest 2016: I Hope You’ll Come

I will be one of over 100 speakers at this year’s FreedomFest. I hope you can come. I have two talks there. Panel: Media Track Media Blast: Best Ways to Get Your Liberty Message OUT! I am on this panel [...]

By |2016-06-28T16:53:32-06:00June 28, 2016|Blog, Current Events|
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