FTC: Privacy Regulating Action Ahead?

The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But here is one warning we must be watching: The FTC is warning about the Internet of Things and its data collection. The Internet of Things opens up...

Terrorism and Your Response Rates

What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates hold to an Islamic doctrine...
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