by Craig Huey | Dec 3, 2015 | Blog, News_Events
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. That’s huge. But the management, unions, and politicians are all in denial that it needs major reform. Worse, the USPS has now... by Craig Huey | Dec 3, 2015 | Blog, New Strategies and Tactics, News_Events
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the department store at $20, the department store may or may not pull... by Craig Huey | Dec 3, 2015 | Blog, News_Events
The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But here is one warning we must be watching: The FTC is warning about the Internet of Things and its data collection. The Internet of Things opens up... by Craig Huey | Dec 3, 2015 | Blog, Direct Response TV and Radio, Successful Marketing Campaigns
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign by Craig Huey | Nov 24, 2015 | Blog, News_Events
What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates hold to an Islamic doctrine... by Craig Huey | Nov 24, 2015 | Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar to how I started off this article. Your... 