by DMU | Dec 3, 2015 | Blog, Direct Response TV and Radio, Successful Marketing Campaigns
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign by DMU | Nov 24, 2015 | Blog, News_Events
What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates hold to an Islamic doctrine... by DMU | Nov 24, 2015 | Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar to how I started off this article. Your... by DMU | Nov 24, 2015 | Blog, News_Events
Missed our webinar on Raising Capital under the JOBS Act? Worldwide, we had marketing directors and Presidents learning how to generate from $5 million up to $50 million by marketing to the Accredited Investor. If you missed it, our recorded webinar can be seen here... by DMU | Nov 13, 2015 | Blog, Latest Direct Mail
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I was wondering if you had any best... by DMU | Nov 13, 2015 | Blog, New Strategies and Tactics, Successful Marketing Campaigns
Web shopping doesn’t end after Cyber Monday, of course, so it’s critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy return policy,...