Terrorism and Your Response Rates

What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates hold to an Islamic doctrine...

Missed Our Webinar?

Missed our webinar on Raising Capital under the JOBS Act? Worldwide, we had marketing directors and Presidents learning how to generate from $5 million up to $50 million by marketing to the Accredited Investor. If you missed it, our recorded webinar can be seen here...

Mailings: How Often Is Too Often?

  Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I was wondering if you had any best...