Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. Ignoring the reality of decrease volume from mailers, the PRC will allow the exigent surcharge until March/April 2016. A January [...]
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end [...]
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent [...]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing [...]
To maximize your lead conversions, you need a powerful "conversion series." A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. [...]
