Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop [...]
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, your salutation is a critical component of any non-personalized direct mail campaign. If you’ve ever received a direct mail letter [...]
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up [...]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature. When you combine the two, you’ll begin to use certain words in the English language that [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge [...]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they [...]
Personal testimonials or reviews are critical for any direct marketing campaign. That’s why you should use them in all your marketing. But social media has added another dimension: 86% of female consumers tag members of their social media networks for [...]
On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease [...]
