Envelope

The Marketing Test That Shocked Everyone Including the Awards Judges [Guess the 60% Response Increase]

Key Takeaways: Never trust your gut — trust your tests. What “experts” love isn’t always what your market responds to. How the judges gave the marketing award to… the loser. A powerful reminder that industry praise and real-world results rarely [...]

By Craig Huey|2025-12-10T20:14:19-06:00December 10, 2025|Envelope, Successful Marketing Campaigns, Testing Corner|

Testing Corner: Envelope Brainteaser

Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A [...]

By Craig Huey|2025-10-02T11:50:32-06:00October 2, 2025|Advertising & Marketing, Envelope, Testing Corner|