Top 10 DMU Videos of 2019
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the [...]
The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in [...]
How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize response, [...]