For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being experienced on Facebook ads. See our video brief on retargeting here. Need help with banner ads, facebook and retargeting? Call (310) [...]
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising [...]
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs I just got that powerfully show this trend…. Notice the “free shipping” advertisements – a powerful marketing strategy. In an [...]
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I [...]
It’s time to gear up for the 2015 Christmas season. Sales are expected to grow 5.7% in 2015. In other words, consumers will spend approximately $965 billion on Christmas shopping this year. Here’s the breakdown: Thanksgiving Day - $1.33 billion Black [...]
