For 2024, direct marketers can break down the top 10 radio formats. The ones that have traditionally done best are Christian, News/talk, and Spanish. They get the best response. Here are the top 10: Country – 2,163 Stations Christian (Teaching, [...]
Radio is a powerful direct response media, and it keeps changing as formats change. Here are two things marketers should know about the new trends and the best-direct response formats. Format Trends Country music stations are keeping its lead with [...]
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are [...]
