The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising [...]
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your audience’s perception of the economy and the things that are important to them, the things you look for, in making [...]
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case [...]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was [...]
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even have [...]
