Testing corner: Can simple changes have a big impact?

Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial...

Testing Corner: Subject Lines Make a Difference

Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the subject line as the most important factor motivating...