Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only [...]
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad [...]
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we [...]
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to [...]
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our [...]
