by Craig Huey | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not... by Craig Huey | Jul 12, 2018 | Test Results
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client:... by Craig Huey | May 31, 2018 | Test Results
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and... by Craig Huey | May 10, 2018 | digital marketing, Direct Response Copy Tips, Test Results
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question?... by Craig Huey | Apr 12, 2018 | Latest Direct Mail, New Strategies and Tactics, Test Results
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail battle. The postcard versus the envelope. But behind the riddle is a very important direct mail point. See if you can figure it out. TEST: Harry and Joe both... by Craig Huey | Mar 28, 2018 | Successful Marketing Campaigns, Test Results
Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was for...