by Craig Huey | Dec 13, 2018 | Blog, Latest Direct Mail, Test Results
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what makes a difference, and... 
by Craig Huey | Nov 19, 2018 | Advertising & Marketing, New Strategies and Tactics, Test Results, Website/Landing Page Strategies and Tactics
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many marketers who routinely use their... 
by Craig Huey | Nov 7, 2018 | Advertising & Marketing, Test Results
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results... by Craig Huey | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not... by Craig Huey | Jul 12, 2018 | Test Results
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client:... by Craig Huey | May 31, 2018 | Test Results
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and... 