by Johnny | Mar 28, 2018 | Successful Marketing Campaigns, Test Results
Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was for... by Johnny | Mar 13, 2018 | Advertising & Marketing, Test Results
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer,... by Johnny | Feb 27, 2018 | New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December – right in the middle of the Christmas season. Their site headers, with a search box and cart icon,... by Johnny | Feb 13, 2018 | Blog, Latest Direct Mail, Test Results
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create... by Johnny | Jan 30, 2018 | Test Results
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial... by Johnny | Jan 2, 2018 | New Strategies and Tactics, Test Results
Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So let’s put...