Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner
Testing Corner: Study Shows Subject Lines Make a Difference … You Guess The Winner
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to [...]
Testing Corner: Mail / Email Power
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) [...]