Infographic: Market Segments By Age

Infographic: Market Segments By Age

There are around 103 million people over the age of 50 in the United States.

They include:

  • 28 million in the “silent” generation (73+)
  • 75 million baby boomers (53-73)

Here is an infographic showing all five major demographics:

 

infographic market segments

“Silents” and “Baby Boomers” are incredibly valuable markets. Don’t ignore these segments of the population. They have high purchasing power and are brand-loyal. Here’s an article I wrote with keys to effectively marketing to seniors – “Marketing to Seniors: 38 Special Advertising Insights.”

Click here to read.

If you would like to discuss your marketing strategy to the senior market, give me a call at (310) 212-5727 or email Caleb at caleb@cdmginc.com.

 

Here are the rest of this week’s articles:

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