I’m excited for our clients.
Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery.
This is the new service where postal customers – potentially every household in America – get a daily email telling them what mail they are getting that day.
But now you can provide a link to a landing page or video – something relating to the mail.
For example, hundreds of thousands of prospects receiving a direct mail piece from my client Independent Living now get an email from the post office before receiving the piece.
This is what it looks like:
 

 
 
 
 
 
To the left, see an image of the magalog I created that prospects can expect to receive in the mail.
 
 
 
 
Below the magalog image, we created an image that links to our client’s landing page, shown at the left.
 
 
 
 
 
Here’s a close-up of the image at the bottom, which links to my client’s special landing page for this campaign.
 

Every direct marketer should be doing this.
Interested in informed delivery? Give me a call at (310)212-5727 or email Caleb at [email protected] for details.
 
Here are the rest of this week’s articles:
Integrated, Multichannel Marketing
Serif Type: Returning to the Web
Two Surprising Blockchain Trends in E-Commerce