Testing corner: Can simple changes have a big impact?

Testing corner: Can simple changes have a big impact?

posted in: Test Results | 0

Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test.

We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with a call-to-action to start a free trial to view the full entry.

The test page featured a more prominent call-to-action button and included an email capture field.

Results: Though the test page pulled 30% fewer clicks on the Free Trial button, the net results were an improvement. Take a look:

  • 13% more free trials per unique visitor
  • 61% more free trials per click-through
  • 24% more paid subscriptions per unique visitor

If you would like to discuss your marketing campaign, give me a call at (310) 212-5727 or email Caleb at caleb@cdmginc.com.

 

Here are the rest of this week’s articles:

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