When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks [...]
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate [...]
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. [...]
