Direct Response

Testing Corner: The Power of Current Events

Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? There are some really bad candidates for President. Time to sell? Crash warning [...]

By cdmginc|2016-10-20T10:57:41-06:00October 20, 2016|Test Results|

Direct Response Video Brief: Copy Formulas

Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that [...]

By cdmginc|2016-10-05T12:30:37-06:00October 5, 2016|Direct Response Copy Tips, Direct Response TV and Radio|

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