Punctuation

Punctuation

Copy Tip: Don’t Go Overboard!

This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement.  But be careful not to go overboard. Too many exclamation points make your copy [...]

By |2017-06-13T17:26:16-06:00June 13, 2017|Direct Response Copy Tips|
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