I often hear clients and prospects think certain age groups are poor prospects to buy online – especially seniors.
Not true.
But it is true some age groups are better online buyers. It’s estimated over 80% of the U.S. population age 15 and above has completed an online purchase.
Look at this chart:
Note the “Golden Gen.” Most would guess this group is not buyers, but wrong. They are… and it’s growing.

Yes, millennials are the top by far. But look at the seniors. One in four online shoppers in the US is over 55. If you’re marketing to millennials, call me about a new breakthrough we are doing. If you’re marketing to seniors, take a look at my analysis, here. Then call me at 310-212-5727 or email me at craig@cdmginc.com.