Your shopping cart strategy might be broken. Most are.
Here are 3 things to recognize about your shopping cart:
1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device or at a retail store, often to do more research, or just to order when more convenient.
2. That’s why having a retargeting program on your landing page is so critical (see video brief on retargeting here).
3. If you have identified the open and click through responders to your emails (because it’s on your data list from your service email contact) or floater responders, have a 7 part conversion series (more if response justifies it).
Send the first within 24 hours.
Let’s talk about your online efforts. Call me at (310) 212-5727 or email me at