On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings.
This means that they will adjust your SEO results based on your spam and junk ratings. If your spam count is too high, Google will relegate you to lower search engine rankings.
This is a warning to marketers who may have a high spam count and don’t address it. Google is trying to provide more relevant, more reliable information to consumers – and a lower spam count is a sign of credibility for email marketers.
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