Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are the encouraging words that make your prospects take action.
Influencing your prospects to take action
Do you ever hear an advertisement on the radio or TV or read something in a direct mail piece or on the web that gets you excited enough to want to purchase that product or service right away?
I guarantee that in these cases, the marketer is using power words.
Power words do the job of alerting your prospects and grabbing their attention. However, rather than announcing or describing the product like hot words do, power words are packed with action.
10 power words to use in your next campaign:
Example of how to use power words in a sentence:
- It’s time to get control of your health and enjoy your life.
- Seize this opportunity and have the future you dreamed of.
Creating copy that pulls the prospect in
Remember, you only have a few minutes or sometimes just seconds to grab your prospect’s attention.
You must choose each word carefully and make sure every sentence is constructed with hot, powerful words that will get your reader motivated to want, or better yet – need – what you have to offer.
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