To win in direct mail, you must stand out from the clutter.
And to win in your positioning and branding, you must establish yourself as  the “expert” or “authority” in your space.
Mailing out a bookalog direct mail piece might be the bold strategy to help you beat the competition.
What is a bookalog?
A bookalog looks like a book and feels like a book, but it’s not a book. It’s a 120-page sales piece disguised as a book. A bookalog is sent out with a brief sales letter and a response device right in the book.
You become the authority: the one who wrote the book!
One of the great advantages of the bookalog is that it provides you with an opportunity to build credibility in the eyes of your prospect—and set you apart from the competition.
Credibility and expertise
People respect books … and respect authors. Your bookalog can be an extended pitch on a particular subject in an area of  your experrtis.
For example, your book could be called 10 Dangerous Errors of Retirement Planning … and How to Avoid Them.
Or
Seven New Telecom Trends—an Insider’s Survival Guide
A different strategy for a different market
A bookalog is excellent for either business-to-business or consumer campaigns.
It’s also shown to be successful for fundraising, investment offers, health offers, tech campaigns, and much more. But if you’re looking for a bold direct mail piece that will stand out,  a booka log could be your key to incredible response.
Watch this short video called “Bookalogs” to learn more! Click here!
Could your business use a bookalog to stand out from the crowd”? Give me a call at (310) 212-5727 or email me at craig@cdmginc.com
We can talk about ways your business can stand out with a focused, well-planned bookalog campaign. I can have you as an author in less than 12 weeks!

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