There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind.
The visual appearance of your words can dramatically affect their impact. Even the strongest headline can lose impact if it’s not broken correctly.
Each line should be a complete phrase—its own little thought capsule.
Here are some examples that show you how to fix headlines according to direct response principles:
Wrong:
How to make 1,200% profits in
an economy gone mad
Right:
How to make 1,200% profits
In an economy gone mad
——————————————————————————————————-
Wrong:
Repair years of heart disease in just
five minutes!
Right:
Repair years of heart disease
in just five minutes!
See the difference? See the impact proper headings can make on your response!
Do you need help with your direct response marketing? Call me at (310) 793-8647 or email me at [email protected].
