Which is better: mobile or paper coupons?
The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year.
A modest degree of growth is expected in the next three years after that.

Craig Huey Marketing Watch coupon print digital

Coupons: print v. mobile (Credit: Mobile Marketing Watch)

But …
Consumers still use paper coupons—even heavy Internet users still want paper.
Of those polled, 80% of coupon uses still use paper coupons!
Anyone who thinks that paper and print will go the way of Dodo has it all wrong!
What do you think of this trend? Email me at craig@cdmginc.com
Do you want a powerful integrated marketing program (digital and print) for your next direct marketing campaign? Call me at (310) 212-5727 or email me at craig@cdmginc.com for more information.