You can dominate your market. Don’t be intimidated.
If you have a small business, you can be the David winning against the Goliaths by staying ahead of market trends.
Those that don’t, fall behind.
A decade ago, old guard names like Coca-Cola and Marlboro dominated the world’s top brands.
Since then, the old guard has been supplanted by tech-related companies. In the following lists, companies are ranked by brand value.
The 5 top global brands in 2006 were:

  1. Microsoft ($62 billion)
  2. General Electric ($55.8 billion)
  3. Coca-Cola ($41.4 billion)
  4. China Mobile ($39.2 billion)
  5. Marlboro ($38.5 billion)

The Top 5 global brands in 2012 were:

  1. Apple ($183 billion)
  2. IBM ($116 billion)
  3. Google ($107.9 billion)
  4. McDonald’s ($95.2 billion)
  5. Microsoft ($76.7 billion)

The Top 5 global bands in 2017 are:

  1. Google ($245.6 billion)
  2. Apple ($234.7 billion)
  3. Microsoft ($143.2 billion)
  4. Amazon ($139.3 billion)
  5. Facebook ($129.8 billion)

Amazon’s brand value jumped 41% in one year. Giants Google and Facebook dominate, coming out of nowhere.
In less than 10 years, tech brands have taken over the global rankings list, measured by the value of consumer brands.
In the Top 100 list of global brands:

  • 12 are Chinese
  • 23 are financial services
  • 23 are tech companies

The number of Chinese brands making the Top 100 is rising. In 2008, only four made the list. Today there are 12, including widely-known names such as Alibaba, Ping An Insurance and Huawei.
The cumulative brand value of all 100 companies rings up at $3.6 trillion, an 8% increase from 2016.
These top companies stayed ahead of the game, creating their own trends.
Companies usually need help so they can get to dominate their market.
If you need help turning your business into a David that can beat the Goliaths of competition, write me at craig@cdmginc.com or call me at 310-212-5727. We have a track record of turning small companies into multimillion dollar enterprises … taking large companies and helping them dominate their market … and turning around stagnant or declining companies.

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